setting the standard for cold-brew coffee
a brief history of cold-brew coffee
Based on how many new products are out there, you might think cold-brew coffee is a new thing. In fact, it’s not. The origins of cold-brew coffee are believed to go back to 16th century China. In the modern era, simple devices for making cold-brew at home go back to at least the 1960s, but have never achieved more than a small cult following. What seems to have sparked the recent surge in popularity? Most likely, it was the introduction, in 2010, of premium cold-brew coffee concentrates. The finest of these products adhere to the most stringent Cold-Brew Standards, and provide coffee drinkers with an enhanced coffee experience with a minimum of fuss. But why turn to the cold-brewing process in the first place? That’s simple: because it produces better, more nuanced tasting coffee with lower acidity. Even when it is prepared to deliver a higher caffeine content than hot-brewed coffee, cold-brew coffee can offer a more intense and sophisticated flavor profile, while being easier on the stomach. Discover what makes cold-brew coffee great, and what makes great cold-brew coffee. Check out the Cold-Brew Standards.